This design is my most recent project... a NY estate logo. I will be creating a variant of this for use on their coffee cups.
Monday, November 18, 2013
I was hired specifically to develop an icon and then put text to it in a few different ways. It had to be simple because of it's finished size and need for readability (final design is 100 x 50 pixels (approx. 1/2 x 1/4 inch)), but it also needed to be easily recognizable and relevant.
The icon in part represents to company's purpose in distribution, two black arrows pointing in and one arrow going out, while the design as a whole is the shape of a shipping box...
A simple, compact logo, such as this, is ideal for use across a broad spectrum of marketing outlets: websites, social sites, business cards, brochures, apparel, etc.
Thanks for reading,