Why do you need a logo?
I’ve already talked about what makes a great logo, but it’s also important to know why you need a logo and how powerful of a tool it can be to your business.
A logo is a visual, relevant, and effective way to provide recognizability, credibility, and distinction to your business.
Distinction — A stellar logo helps you stand out from competition.
In a fast paced environment, having a unique brand image that catches attention is central to finding new customers and putting your business a step above the others in your market. Your clients are researching online, browsing google on their phones, and sifting through ads in magazines. Everyday lives are packed with media and visual materials. What’s the best way to get noticed in all of this? And how can you make your business the one that ‘pops’, that stands out, and gives your audience a unique, distinct impression? You guessed it— by having a stellar logo and a cohesive brand image. A professional, unique logo sets you apart from your competition and is a great way to attract new customers.
Recognizability— Your logo provides the recognizability your business needs.
Recognition is a key player in motivating return customers. We buy Ritz crackers, Makita drills, and Ziplock bags for twice the price because we recognize the brands and feel comfortable with the quality of the products. These companies have a branded image and well known logo that efficiently communicates the quality of their products. Your logo is the primary image associated with your business— it instantly and effectively communicates your brand. It reminds potential clients of who you are and what you can offer them. And while recognition doesn’t guarantee sales or repeat customers, it definitely gives you a huge and immediate advantage over your competition.
Credibility — Professional logos earn trust and credibility.
Credibility is vitally important to businesses. Even if your potential clients don’t recognize your business, they can still attach a sense of validity to it. How is this achieved? Often through something as simple as a professional and inviting logo and brand. By giving your potential clients an idea— even a subliminal idea— of what your business is about, you can attract new customers and prompt them to give your business trust and credibility. Through color choices, style elements, and graphic development, your logo can convey everything your business needs to promote itself as professional, trustworthy, and interesting.
Do you have a logo? How does it help your business?
For more reading on how branding can help your business, check out some of these posts.
5 Reasons Your Company Needs a Good Logo