With millions of people across the world accessing the web with smartphones, tablets, and laptops, websites have become an essential to large and small businesses alike.
Why are websites so necessary?
Because having a website—a good, interactive website—will increase your business’s visibility, credibility, and accessibility. It will enable you to add a personal touch to your business and engage with your clientele, and ultimately, help you maintain and grow your business.
As a business owner, it’s essential to always be considering how visible your business is. After all, if your business isn’t easy to find chances are pretty high that it simply won’t be found. Recent studies have shown that 81% of the 18-34 year-old age bracket search online first, while 69% of the 35-59 year-old age bracket search for local business info online before venturing out.* That’s a huge amount of people who are looking online to find information before seeking out a service, purchasing a product, or visiting a shop or restaurant. Having a well-maintained web presence is the only way to secure your place in the search engine results and let your potential clients know who you are, what you do, and how to reach you.
Credibility goes right along with visibility. Your potential clients are not only searching for businesses online, but also investigating the quality of products and services, browsing reviews, and comparing their search results. Having an informative website and accessible online presence will make your business much more credible to increasingly research-minded clients. You may have an excellent service, unique and high quality products, or the finest restaurant in town. But if your audience can’t find you online, the chances that they’ll give you much credibility are pretty slim.
A website will increase the accessibility and convenience of your business. It gives potential clients the opportunity to browse your products or services 24/7, from whatever location they choose. A website is also one of the foremost ways that you can engage personally with your clients. Eye-catching visuals, about pages, client testimonials, and business blog, as well as social media post, will all be invaluable in allowing your clientele to connect with your business.
The visibility, credibility, and accessibility that a website will add to your business just may make it one of your strongest marketing and sales tools. With an established web presence, your clients will be able to locate your business, validate your services, browse your products, and engage with you personally. Used effectively, your website can become an enormous asset to your marketing campaign, and can ultimately bring more clients, sales and growth your way.
Are you a small business owner? Do you have a website? Why or why not?
Contact me today to talk about creating a new website, or redesigning or mobilizing an existing one.