Brochures are one of the most practical and effective pieces of brand collateral. They’re a great way to share information and promote your business, and also extremely versatile. From business presentations and promotional pieces, to step-by-step tutorials and event programs, brochures can handle almost any situation.
There are a lot of fold options available for brochures, and picking the right one for your specific needs can sometimes be difficult.
The good news is, there are several factors that can help you choose the best brochure for your needs. You’ll want to consider who your target audience is, the quality and quantity of your text, photos and graphics, and the distribution and printing methods you plan to use. Knowing exactly how you want to use your brochure and who you’ll be giving it to will be helpful in choosing the brochure that will be best for you.
Read on for some common brochure types, and an idea of what you might use each one for.
1.Basic Fold – A basic fold divides the paper exactly in half, either vertically or horizontally, creating two even panels. This fold works well for basic business presentations, standard informational brochures, and event programs.
2. Trifold– A trifold, or “letter fold” as it is sometimes called, splits the paper into three even panels. The panels are folded one over the other, which gives the impression of order or progression when opened. Trifold brochures are good for informational designs and promotional pieces.
3. Four Panel Fold – Also known as the parallel fold, this design divides the paper into four even panels that are folded to nest into each other. This design affords a lot of space, making it a good choice for graphic heavy brochures, diagrams, or large scale designs.
4. Accordion fold – The accordion fold, or “Z” fold, is a versatile brochure type as it typically can have between three and five panels. The Z fold offers convenience and efficiency, as it’s easy to open and can contain a lot of information. It’s a good choice for mailer pieces and handouts.
5. Gate Fold– A gate fold divides the paper into three uneven panels-one large panel in the center and two smaller side panels that meet at the midpoint of the brochure. The central panel can be a good place for images, calls to action, or important information.
6. Roll Fold – A roll fold is created by a series of progressively smaller panels that are tucked under one another as the brochure is folded, or essentially, rolled. Because the information is accessed one panel at a time, this fold works well for step-by-step tutorials or information that is best delivered sequentially.