6 Brochure Fold Types and How to Use Them

6 Brochure Fold Types and How To Use Them

Brochures are one of the most practical and effective pieces of brand collateral. They’re a great way to share information and promote your business, and also extremely versatile. From business presentations and promotional pieces, to step-by-step tutorials and event programs, brochures can handle almost any situation. There are a lot of fold options available for brochures, and picking the right one for your specific needs … Read More

What is an Interactive Site — Article by the Matrix Group

What is an Interactive Site

I talk to a lot of clients about the importance of having an interactive website. But what exactly is that? Basically any site that takes visitors beyond browsing text and viewing pictures is considered interactive. An interactive website engages readers with activities such as filling out forms, making transactions, playing games, or submitting stories, photos or comments. If you want to read more about an interactive website, … Read More

3 Reasons Why Your Small Business Needs A Website

3 Reasons Why You Need A Website

With millions of people across the world accessing the web with smartphones, tablets, and laptops, websites have become an essential to large and small businesses alike. Why are websites so necessary?  Because having a website—a good, interactive website—will increase your business’s visibility, credibility, and accessibility. It will enable you to add a personal touch to your business and engage with your clientele, … Read More

Print Design Vocabulary Everyone Should Know

Print Markings

If you’ve done any work with print design, chances are pretty high that you’ve run into some interesting terms. Like ‘slugs’, and ‘gutters’, and ‘bleeds’. But what exactly do these terms mean? Here’s a list of some common print vocabulary that will be helpful either if you’re looking to have something printed professionally or are planning to print it from your office. … Read More

2015 Recap

2015 was a busy year! I had the pleasure of working with many great clients on projects ranging from fundraising mailers and PowerPoint presentation designs, to instruction manuals, tradeshow booth setups and lots of new logos. Here are a few of my designs, to give you a quick overview of the year. January Brochure Design for Ken Jacobs Attorney in Sebastopol, … Read More

2015 Highlights

2015 Highlights

With only a week before the new year rolls in, I’d like to take a moment to share some of the exciting landmarks I’ve reached as a freelance designer, and also to thank everyone who has been a part of making 2015 a great year. At the beginning of the year, I expanded my services to offer web development as well as … Read More

3 Tips for Branding Your Etsy Shop

Etsy Store Front and Banner Design

Branding is important no matter where you’re selling your products… even if it’s on Etsy, Amazon, or the newly launched Handmade at Amazon. Is your shop well branded? Here are some tips on why and how to brand your shop. 1. Visual Presence Most online selling platforms have options for storefront banners, shop photos, logos, and even owner photos. Use these to show … Read More