PILOT Client Story

PILOT Launch

PILOT is a NYC based company aimed at helping people command their careers and improve satisfaction in the workplace. The company brings career coaching, previously only available through one-on-one sessions, to individuals in a convenient and easy-to-use platform. Their goal is to use focused, real-world advice to empower individuals to invest in their careers and find fulfillment in their work … Read More

Recent Project: Branding for Ether Electronics

ETHER

I’ve been busy working with a startup in LA, helping the company develop their branding, website, social accounts and implementing the new brand look and logo into their product designs. The company is still in pre-launch, but you can check out the freshly pressed website at www.EtherElectronics.com More on the project and the design work coming soon!

Social Media Branding Templates

Social Media Branding Templates

It’s easy to forget about social profiles when creating your branding, but your social media presence (both personal and business pages) is often at the forefront of your public image. It’s how many people find your business, and where existing customers will continue to engage with your brand. I’ve compiled a series of templates to help with creating great social … Read More

How to Use Clearspace in Logo Design

Blackberry Clearspace

What is clearspace in logo design? And why do you need it? Clearspace is the the area immediately surrounding the logo which is specifically designated to be free of any text or graphics. This space essentially gives breathing room to the logo, and shows the design in the best possible light. The size of a clear space is generally scaled to the logo, rather than being … Read More

Recent Project: Partial Rebrand for Virtual Advisor

Virtual Advisor is a team of designers, writers, programmers, and producers who work together to create educational video workshops aimed to provide individuals with relevant business advice. Their courses cover a broad range of business related topics, from planning finances, to developing a brand, to running a profitable company. The workshops they produce are used by dozens of businesses and organizations such … Read More

What are CMYK, PMS, and RGB?

What are CMYK, PMS & RGB?

Knowing your brand colors and how to use them properly is key to maintaining your brand image. One shade of green can be absolutely, 100% different from another shade of green. And, we all know, the two can definitely look pretty bad side by side if the shades aren’t right. So how do you develop consistency in brand colors? The best place … Read More

4 Major Typefaces and Where to Use Them

4 Major Typefaces and Where to Use Them

Typography is one of the most important elements of design. It’s the words you see on a page; it’s the letters your name appears in. Typography takes a design from conveying subliminal messages through color and images, to stating a clear and definite title, mission or goal. Every part of brand design — from the color palette you use across your media and the style of your … Read More