Recent Project: Packaging Design for Philadelphia Lunch Box Co

Philadelphia Box Lunch

Philadelphia Box Lunch Company is a food delivery service which specializes in supplying freshly-made gourmet sandwiches and wraps for a truly delicious and convenient lunch experience. Their menu is specifically designed to use the freshest possible ingredients to provide quality, wholesome, and delicious boxed lunches that are easy to serve and can accommodate large and small groups. As part of their mission to provide high quality meals, Philadelphia Box … Read More

Brand Collateral: What It Is and How to Use It

What is Brand Collateral

What is brand collateral? And why is it important to your business? Brand collateral is a collection of design pieces that support and promote the ideas, values, and personality of your brand. Here’s a list of some common collateral pieces: logo website business cards social media (written updates with graphics, banners, icons, avatar, etc.) brochures, flyers, sell sheets folders, letterheads, envelopes product packaging + tags apparel Depending on your industry, … Read More

3 Tips for Branding Your Etsy Shop

Etsy Store Front and Banner Design

Branding is important no matter where you’re selling your products… even if it’s on Etsy, Amazon, or the newly launched Handmade at Amazon. Is your shop well branded? Here are some tips on why and how to brand your shop. 1. Visual Presence Most online selling platforms have options for storefront banners, shop photos, logos, and even owner photos. Use these to show … Read More

3 Reasons Why Strong Branding Is So Important

Every business, big and small, international and local, benefits from strong branding. Why is branding so important?  1. Branding = How Clients Perceive You Branding is how your clients get to know your company. Not just your products or services, but who your company actually is. This is accomplished through visual and vocal branding. Your logo, color palette, website, and marketing … Read More

Recent Project: Complete Branding Package for Storms Chiropractic and Wellness

Storms New Logo Design

I began by crafting a new logo. My client wanted a logo that clearly showcased both aspects of the business, without being over-used or predictable. Overlapping leaves and an abstract spine worked well to give a fresh approach to both chiropractics and wellness, and we chose shades of blue and green to convey peace, health, and security.      After the logo was completed, I … Read More

New Business Cards – Real Feel Recording

Several months ago, I had the opportunity to work with Real Feel Recording in Casselberry, Florida. The first part of the project was to create business cards that incorporated their pre-existing logo, and matched up with the look and feel of their website. It didn’t take long to put together these bold, double sided cards. I finished up the project by designing some pieces for … Read More