Video Series Part 2 | Raster vs. Vector — What’s the Difference?

As a small business owner, you will likely find yourself working with logo files, web graphics and print layouts on a regular basic. It’s therefore important to understand the different types of files, color codes and graphic formats so you will know how best to you them. Not all file types and color codes are created equal, and not all … Read More

Video Series Part 1 | What Does A Graphic Designer Do?

Video Series Part 1 | What Does A Graphic Designer Do?

This is the first of what I’m hoping will be on ongoing series of short videos on the topics of design, branding, color usage and more. This series is specifically intended to help small businesses use design and branding elements to help propel themselves forward.

Social Media Branding Templates

Social Media Branding Templates

It’s easy to forget about social profiles when creating your branding, but your social media presence (both personal and business pages) is often at the forefront of your public image. It’s how many people find your business, and where existing customers will continue to engage with your brand. I’ve compiled a series of templates to help with creating great social … Read More

4 Major Typefaces and Where to Use Them

4 Major Typefaces and Where to Use Them

Typography is one of the most important elements of design. It’s the words you see on a page; it’s the letters your name appears in. Typography takes a design from conveying subliminal messages through color and images, to stating a clear and definite title, mission or goal. Every part of brand design — from the color palette you use across your media and the style of your … Read More

Brand Collateral: What It Is and How to Use It

What is Brand Collateral

What is brand collateral? And why is it important to your business? Brand collateral is a collection of design pieces that support and promote the ideas, values, and personality of your brand. Here’s a list of some common collateral pieces: logo website business cards social media (written updates with graphics, banners, icons, avatar, etc.) brochures, flyers, sell sheets folders, letterheads, envelopes product packaging + tags apparel Depending on your industry, … Read More

Print Design Vocabulary Everyone Should Know

Print Markings

If you’ve done any work with print design, chances are pretty high that you’ve run into some interesting terms. Like ‘slugs’, and ‘gutters’, and ‘bleeds’. But what exactly do these terms mean? Here’s a list of some common print vocabulary that will be helpful either if you’re looking to have something printed professionally or are planning to print it from your office. … Read More