Recent Project: Print Design for Build It Green

Build It Green | Print and Web

“Build It Green (BIG) is a nonprofit organization comprised of thought leaders and building industry veterans who share a vision for better buildings and a diligence for getting results. Our [their] pioneering work is transforming how homes are built and renovated in California and beyond.” Over the last year, I’ve had several opportunities to work with Build It Green to … Read More

How to Use Clearspace in Logo Design

Blackberry Clearspace

What is clearspace in logo design? And why do you need it? Clearspace is the the area immediately surrounding the logo which is specifically designated to be free of any text or graphics. This space essentially gives breathing room to the logo, and shows the design in the best possible light. The size of a clear space is generally scaled to the logo, rather than being … Read More

What are CMYK, PMS, and RGB?

What are CMYK, PMS & RGB?

Knowing your brand colors and how to use them properly is key to maintaining your brand image. One shade of green can be absolutely, 100% different from another shade of green. And, we all know, the two can definitely look pretty bad side by side if the shades aren’t right. So how do you develop consistency in brand colors? The best place … Read More

Recent Project: Brochure for Napa Vision 2050

Brochure and Flyer Design Portfolio

Napa Vision 2050 is a California based coalition which lobbies local governments on current policies and practices. Their mission is to promote the health, welfare and safety of their communities by advocating for the protection of the finite resources of Napa County. To help spread the word about their mission and raise funds to continue supporting the sustainability of Napa County, their team recently approached me to create … Read More

4 Major Typefaces and Where to Use Them

4 Major Typefaces and Where to Use Them

Typography is one of the most important elements of design. It’s the words you see on a page; it’s the letters your name appears in. Typography takes a design from conveying subliminal messages through color and images, to stating a clear and definite title, mission or goal. Every part of brand design — from the color palette you use across your media and the style of your … Read More

Brand Collateral: What It Is and How to Use It

What is Brand Collateral

What is brand collateral? And why is it important to your business? Brand collateral is a collection of design pieces that support and promote the ideas, values, and personality of your brand. Here’s a list of some common collateral pieces: logo website business cards social media (written updates with graphics, banners, icons, avatar, etc.) brochures, flyers, sell sheets folders, letterheads, envelopes product packaging + tags apparel Depending on your industry, … Read More

6 Brochure Fold Types and How to Use Them

6 Brochure Fold Types and How To Use Them

Brochures are one of the most practical and effective pieces of brand collateral. They’re a great way to share information and promote your business, and also extremely versatile. From business presentations and promotional pieces, to step-by-step tutorials and event programs, brochures can handle almost any situation. There are a lot of fold options available for brochures, and picking the right one for your specific needs … Read More

What is an Interactive Site — Article by the Matrix Group

What is an Interactive Site

I talk to a lot of clients about the importance of having an interactive website. But what exactly is that? Basically any site that takes visitors beyond browsing text and viewing pictures is considered interactive. An interactive website engages readers with activities such as filling out forms, making transactions, playing games, or submitting stories, photos or comments. If you want to read more about an interactive website, … Read More