Recent Project: RitualCup Logo

RitualCup, a coffee supplier in Nampa Idaho, wanted to take their young business to the next level with a professional, engaging new logo. The owner approached me to help create a design that would grab attention, stand out from the crowd of other coffee shops and suppliers, and have a memorable and lasting impact on his audience. He also specifically … Read More

Video Series Part 2 | Raster vs. Vector — What’s the Difference?

As a small business owner, you will likely find yourself working with logo files, web graphics and print layouts on a regular basic. It’s therefore important to understand the different types of files, color codes and graphic formats so you will know how best to you them. Not all file types and color codes are created equal, and not all … Read More

How to Use Clearspace in Logo Design

Blackberry Clearspace

What is clearspace in logo design? And why do you need it? Clearspace is the the area immediately surrounding the logo which is specifically designated to be free of any text or graphics. This space essentially gives breathing room to the logo, and shows the design in the best possible light. The size of a clear space is generally scaled to the logo, rather than being … Read More