Recent Project: Virtual Advisor App Design

Virtual Advisor App Design

Virtual Advisor produces educational video workshops that provide individuals with relevant business advice. Companies such as VISA and Capital One use VA’s materials to educate their clients and make business and financial information easily available to them. With smartphones and tablets taking key places on the market, Virtual Advisor decided it was time to go mobile. They wanted an app to make their viewing platform … Read More

Social Media Branding Templates

Social Media Branding Templates

It’s easy to forget about social profiles when creating your branding, but your social media presence (both personal and business pages) is often at the forefront of your public image. It’s how many people find your business, and where existing customers will continue to engage with your brand. I’ve compiled a series of templates to help with creating great social … Read More

How to Use Clearspace in Logo Design

Blackberry Clearspace

What is clearspace in logo design? And why do you need it? Clearspace is the the area immediately surrounding the logo which is specifically designated to be free of any text or graphics. This space essentially gives breathing room to the logo, and shows the design in the best possible light. The size of a clear space is generally scaled to the logo, rather than being … Read More

Recent Project: Partial Rebrand for Virtual Advisor

Virtual Advisor is a team of designers, writers, programmers, and producers who work together to create educational video workshops aimed to provide individuals with relevant business advice. Their courses cover a broad range of business related topics, from planning finances, to developing a brand, to running a profitable company. The workshops they produce are used by dozens of businesses and organizations such … Read More

What are CMYK, PMS, and RGB?

What are CMYK, PMS & RGB?

Knowing your brand colors and how to use them properly is key to maintaining your brand image. One shade of green can be absolutely, 100% different from another shade of green. And, we all know, the two can definitely look pretty bad side by side if the shades aren’t right. So how do you develop consistency in brand colors? The best place … Read More

What is an Interactive Site — Article by the Matrix Group

What is an Interactive Site

I talk to a lot of clients about the importance of having an interactive website. But what exactly is that? Basically any site that takes visitors beyond browsing text and viewing pictures is considered interactive. An interactive website engages readers with activities such as filling out forms, making transactions, playing games, or submitting stories, photos or comments. If you want to read more about an interactive website, … Read More