I recently worked with Executive Structural Piering LLC to update their logo. The Colorado based company specializes in structural repairs and helical piering, and has repaired the foundations for many of the historic homes in the Denver Metro area. As the company has been in business since 1989, it was important for them to hold onto the brand recognition they have developed. Instead of designing a new logo, they asked me to give a new edge to their existing one. I did this by simplifying and emboldening the color palette, cleaning the edges of the icon, and choosing a new font to represent the company.
Take a look at the Executive Structural Piering LLC website to see the logo up and in use!