This year I’ve had the pleasure of being part of the design team of Sonoma West Medical Foundation. The foundation is dedicated to improving the health status of all residents in Western Sonoma County. They support the community primarily through fundraising efforts, greater access to medical care, innovative health research, and community engagement. Since 2014, the main goal of the foundation has been to reopen the Sonoma West Medical Center, a community hospital which closed at the end of 2013. Today, thanks largely to the fundraising efforts of the foundation, the hospital is open and servicing Western Sonoma County once again.
I was brought in to help create some of their fundraising materials. This first mailer, sent out over the summer, showed the funds already collected and asked for contributions to the final amount needed to reopen the hospital. A few months later, I was asked to create another mailer to announce the opening of the hospital and to thank the community for their generous donations.