Philadelphia Box Lunch Co.
“When You Think Of Lunch, Think Inside The Box.”
Philadelphia Box Lunch Co. is a food delivery service which specializes in providing freshly-made gourmet boxed lunches. Their menu is specifically designed to use the freshest possible ingredients to provide high-quality and delicious boxed lunches for groups or individuals. With each box, they seek to provide their clients with a wholesome, convenient, and enjoyable lunch experience.
As part of their mission to provide high quality meals, Philadelphia Box Lunch Co. reached out to me to help them re-create their box design and refine their color scheme to better suit their changing customer demographic. As the preferred caterer to many of Philadelphia’s universities and hospitals, they specifically wanted their new image to be more trendy, professional, and urbane. We chose to work the box in kraft paper and update their brand colors to incorporate a variety of gray tones. As part of the process, I also provided them with branded tissue paper, utensils, labels and postcard sized menus to help them ensure that each customer received a unique and appealing experience. The new box design is helping PBLC achieve their goal of delivering attractively packaged square meals to the Philadelphia area!