In March of this last year I worked with Brian Elsesser’s team on the design of a new logo for his campaign. Elsesser is currently running for Missouri State Representative in the 77th District. I was commissioned by his media manager to provide a logo that would represent Brian’s mission and party affiliation and also resonate strongly with the people of Saint Louis. They specifically wanted the logo to include the singular skyline of St. Louis and the Fleur-de-lis which appears on their flag. We worked together to achieve these design goals through use of the “dawning” blue gradient combined with a silhouette of the city skyline, and a prominent Fleur-de-lis.
I provided them with two forms of the logo to ensure that the design would look great and work well across the variety of media and marketing materials they would be using. Take a look!