Integrity Funeral Care is a new luxury funeral care and memorial service facility starting up in Saint Louis. This company aspires to provide high quality care for people dealing with loss and to make the process as peaceful, comfortable, and fluid as possible.
The owner approached me to design a logo that steered clear of traditional funeral home imagery and that clearly illustrated who they were and the quality of treatment their clients will receive. In my six initial concepts, I worked the design in gold and black and used contemporary lines to emulate the companies values of strength, comfort, and luxury. My client and I worked together to blend concepts #3 and #5 into the final logo design, shown above.