Philadelphia Box Lunch Company is a food delivery service which specializes in supplying freshly-made gourmet sandwiches and wraps for a truly delicious and convenient lunch experience. Their menu is specifically designed to use the freshest possible ingredients to provide quality, wholesome, and delicious boxed lunches that are easy to serve and can accommodate large and small groups.
As part of their mission to provide high quality meals, Philadelphia Box Lunch Co. approached me to create a unique packaging design that supported their existing brand, while promoting a fresher and more urbane aspect of their business. As they cater to many of the surrounding universities and hospitals, they specifically wanted a box that was more trendy, professional, and that looked great sitting on a desk or table.
To achieve this, I worked with them to choose a new grayscale palette for their existing logo and crafted a minimalistic box design to be printed on a natural kraft paper stock. The result was a sophisticated packaging design that was ultimately more appealing to their target audience of professionals and students.
To wrap up the packaging re-design, I created these double-sided menu postcards to be included in each box or handed out individually.