Recent Project: RitualCup Logo

RitualCup, a coffee supplier in Nampa Idaho, wanted to take their young business to the next level with a professional, engaging new logo. The owner approached me to help create a design that would grab attention, stand out from the crowd of other coffee shops and suppliers, and have a memorable and lasting impact on his audience. He also specifically wanted to use a vivid orange as the primary color, and incorporate a unique icon that avoided some of the more standard coffee imagery—cups, beans, burlap sacs, etc. Each of the concepts I created features hidden imagery centered around either coffee or the company’s name. Take a look!

 

RitualCup Logo Concepts 1, 2 and 3

RitualCup Logo Concepts 4, 5 and 6

 

My client’s choice? Concept #5! I provided him with two final logo packages to accommodate a variety of background colors.

 

RitualCup Logo

 

You can check out their line of coffee-related products at the Ritual Cup website. And of course, you can see the new logo in action there as well!

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