RitualCup, a coffee supplier in Nampa Idaho, wanted to take their young business to the next level with a professional, engaging new logo. The owner approached me to help create a design that would grab attention, stand out from the crowd of other coffee shops and suppliers, and have a memorable and lasting impact on his audience. He also specifically wanted to use a vivid orange as the primary color, and incorporate a unique icon that avoided some of the more standard coffee imagery—cups, beans, burlap sacs, etc. Each of the concepts I created features hidden imagery centered around either coffee or the company’s name. Take a look!
My client’s choice? Concept #5! I provided him with two final logo packages to accommodate a variety of background colors.
You can check out their line of coffee-related products at the Ritual Cup website. And of course, you can see the new logo in action there as well!