Brown Paper Foxes specializes in designing and creating unique and useful paper goods. They offer a selection of notecards and art prints that feature their original, hand-drawn illustrations. The playful designs often portray woodland animals, travel scenes, or seasonal designs.
As part of the shop design for Brown Paper Foxes (BPF), we recently updated the logo, branding, and imagery to maintain a cleaner, more consistent image. BPF is currently online-only and relies heavily on brand image, photographs, and online presence to attract clients and display products. We wanted to create a logo and branding that reflected the playful style of the illustrations and that would look good alongside the print designs. BPF also needed a refreshed social media look and new shop images to showcase the products more accurately and coherently. To avoid the variables of lighting and color shades that are often found in photography, we decided to use product mock-ups instead of photographs. The mock-ups we created for the notecards and wall art prints accurately display the colors and designs and fit with the rest of the brand image. Brown Paper Foxes’ online and social media presence now provides a consistent and inviting paper goods shopping experience!
Check out Brown Paper Foxes on Etsy to see the designs in action!