Soul Candy Jewelry specializes in crafting artisan earrings, necklaces, rings, and bracelets. The pieces are worked mostly from wood, gems, beads and various metals and have a bohemian, eclectic style with some ethnic influences. The jewelry design is inspired by a love of travel and cultures, and features a variety of pieces that are both quirky and elegant.
Soul Candy approached me to help design the shop’s packaging experience, online social presence, and to retouch the existing logo. The artist wanted a branded image that suited her jewelry, that looked hand-crafted without looking home-made, and that avoided a more traditional jewelry brand look. Working together we created artisan packaging that ensures that each of Soul Candy’s customers receives a consistent and exciting experience with each purchase.