I began by crafting a new logo. My client wanted a logo that clearly showcased both aspects of the business, without being over-used or predictable. Overlapping leaves and an abstract spine worked well to give a fresh approach to both chiropractics and wellness, and we chose shades of blue and green to convey peace, health, and security.
After the logo was completed, I incorporated it into a letterhead template, front and back business card designs, client appointment cards, and branded background images for their office computers (background images not shown below).
Looking for more to read? Check out some of my other blog posts on recent work and practical branding tips!