Video Series Part 2 | Raster vs. Vector — What’s the Difference?

As a small business owner, you will likely find yourself working with logo files, web graphics and print layouts on a regular basic. It’s therefore important to understand the different types of files, color codes and graphic formats so you will know how best to you them. Not all file types and color codes are created equal, and not all … Read More

What are CMYK, PMS, and RGB?

What are CMYK, PMS & RGB?

Knowing your brand colors and how to use them properly is key to maintaining your brand image. One shade of green can be absolutely, 100% different from another shade of green. And, we all know, the two can definitely look pretty bad side by side if the shades aren’t right. So how do you develop consistency in brand colors? The best place … Read More

4 Major Typefaces and Where to Use Them

4 Major Typefaces and Where to Use Them

Typography is one of the most important elements of design. It’s the words you see on a page; it’s the letters your name appears in. Typography takes a design from conveying subliminal messages through color and images, to stating a clear and definite title, mission or goal. Every part of brand design — from the color palette you use across your media and the style of your … Read More

Brand Collateral: What It Is and How to Use It

What is Brand Collateral

What is brand collateral? And why is it important to your business? Brand collateral is a collection of design pieces that support and promote the ideas, values, and personality of your brand. Here’s a list of some common collateral pieces: logo website business cards social media (written updates with graphics, banners, icons, avatar, etc.) brochures, flyers, sell sheets folders, letterheads, envelopes product packaging + tags apparel Depending on your industry, … Read More

6 Brochure Fold Types and How to Use Them

6 Brochure Fold Types and How To Use Them

Brochures are one of the most practical and effective pieces of brand collateral. They’re a great way to share information and promote your business, and also extremely versatile. From business presentations and promotional pieces, to step-by-step tutorials and event programs, brochures can handle almost any situation. There are a lot of fold options available for brochures, and picking the right one for your specific needs … Read More

Print Design Vocabulary Everyone Should Know

Print Markings

If you’ve done any work with print design, chances are pretty high that you’ve run into some interesting terms. Like ‘slugs’, and ‘gutters’, and ‘bleeds’. But what exactly do these terms mean? Here’s a list of some common print vocabulary that will be helpful either if you’re looking to have something printed professionally or are planning to print it from your office. … Read More