What is brand collateral? And why is it important to your business?
Brand collateral is a collection of design pieces that support and promote the ideas, values, and personality of your brand. Here’s a list of some common collateral pieces:
- business cards
- social media (written updates with graphics, banners, icons, avatar, etc.)
- brochures, flyers, sell sheets
- folders, letterheads, envelopes
- product packaging + tags
Depending on your industry, you may also want to consider CD labels, Key Note or Power Point presentation templates, appointment cards, office screen savers and desktop images, pens or pencils, key chains, etc. All of these are great ways to promote your business and help both your customers and employees engage with your brand.
Whether it’s a basic collateral with just a few pieces, or something very specialized with elements relevant to a specific industry and target audience, having a comprehensive, consistent brand collateral is essential in making any brand come alive.
Do you have a brand collateral that really works for your business?
Talk to me today about creating a unique design package for your business.
Curious to see what brand collateral can look like? Check out some of these posts to see some of my recent complete branding projects!